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The movie is one of the last distraction-free entertainment environments where consumers can sit back and relax?

Studies show that moviegoers are 25% more likely to surf the web while watching TV, and 64% more likely to text message while watching TV (Nielsen Mobile Moviegoers Article).

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That means that while it’s become increasingly more difficult to reach consumers through traditional forms of media, the cinema is succeeding at targeting the hard-to-reach, “multi-tasking” segment of the population.  These busy, successful people (like you!) rarely get to do just one thing or look at one screen at a time – except for when they go to the movies.

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