The movie is one of the last distraction-free entertainment environments where consumers can sit back and relax?
Studies show that moviegoers are 25% more likely to surf the web while watching TV, and 64% more likely to text message while watching TV (Nielsen Mobile Moviegoers Article).
That means that while it’s become increasingly more difficult to reach consumers through traditional forms of media, the cinema is succeeding at targeting the hard-to-reach, “multi-tasking” segment of the population. These busy, successful people (like you!) rarely get to do just one thing or look at one screen at a time – except for when they go to the movies.
It gets better.